OUR VISION

Traveling has never been easier and more accessible than it is today; it has become more like an extension of people’s everyday lives. In fact, you don’t even need to leave the comfort of your own home to explore foreign lands. You can do it straight from your monitor screens. Despite this, people still travel for adventure, a pure sense of refreshment, and to discover inspiration, essentially hoping to do something that they cannot experience in their daily lives.

The definition of luxury is evolving and has become less about expensive products and services. Behind the glitz and glamour is something priceless - a quality experience. To pursue substantive value has become a true luxury, which even surpasses aesthetics and craftsmanship. This entails emotions and moments that can’t be bought with money. In a world of ever-growing material wealth, these moments have never been so desired.

We are continually seeking novel ways to have ethical and sustainable operations. Interestingly, as we work with some of Japan’s oldest cultural legacies, we are simultaneously set on developing alongside technology. We believe that with the help of modern technology, we can better direct our focus to curate seamless and valuable experiences.

We recognize the necessity to change with the times, which is vital during this rapidly changing digital era. By employing technology and data, we hope to innovate the travel industry to produce higher context value, and all us to better direct our focus to curate seamless and valuable experiences.